Slogans 1886 drink cocacola 1990 you cant beat the real thing 1917 three million a day 1993 always cocacola 1923 enjoy thirst 2000 cocacola. Divisional form centralized functional departments bottling investments group big multibillion dollar bottling business owned by the company operations in 5 continents representing. The company is listed on the australian securities exchange under the code ccl and employs more than 15,000 people throughout its operations. The cocacola company has announced a new streamlined international structure that it says will better align its operating units against its global bottling footprint. Coca cola organisational structure and theories uk essays. The upper management of the company has the final decisionmaking role while the company departments are required to implement the decisions. Ko the cocacola company, a beverage company, engages in the manufacture, marketing, and sale of nonalcoholic beverages worldwide. According to its website, the coca cola company is led by a chairman and ceo, a president and coo, and executive vicepresident and cfo, and others. The vision of the coca cola corporation is to become the biggest and the best anchor bottler in the world and its mission is to refresh everyone which guides its management team in the planning process. In order to collect primary data, interview guide was designed with 20 questions to establish the factors influencing strategic change management practices at coca cola company in kenya. Creating an effective organisational structure a cocacola great. Vertical expansion along the value chain organizational model hybrid structure mixing elements. Organizational structure of the cocacola company free download as word doc.
Cocacola is controlled through a vertical hierarchy, with decisionmaking authority residing with the companys upper management. It also says the new structure will help promote and develop key cocacola leaders. Daily and routine decisions are made by the line managers at the middle level. The coca cola company has the financial capacity to put at equilibrium standardization and mutual adjustment. Organizational structure the cocacola company has made a lot of changes in the last year with the structure of their company from top management to the employees at the bottom of line in terms of power in the company.
On the other hand, the centralised power, which operates in atlanta, has. New structure is in keeping with economic reforms that will make india a single national market. The cocacola company is a delaware corporation with its headquarters in atlanta, meaning that its incorporated in delaware and registered as a foreign company in georgia. This case study illustrates the way in which the company has built an organizational structure that is robust and yet also flexible enough to meet these particular. The cocacola company is seemingly on top of the world. Organizational components of the coca cola company.
By continuing your navigation, you consent to their use. The cocacola companys organizational structure consists of a board of directors, elected by the shareholders, that has final decisionmaking power in the running of the company. Organizational culture of cocacola company according to needle 2004, organizational culture is a representation of collective beliefs, values and principles of members of an organization. The cocacola company website explains that the changes consist of two operating units.
The coca cola company has a separate international division structure because its international staffs operate separately and in isolation from head office. In their 20 financial statements, cocacola draws attention to the increasing concern for potential health problems associated with obesity and inactive lifestyles, as this represents a significant challenge to the industry. Cocacolas mission and vision work in cohesion, they both support each other. The coca cola company is an american multinational corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. Cocacola is the most valuable brand around the world, according to studies from independent organizations such as business week. The coca cola company structure is a combination of both the mechanistic and the organic model working together, the most area of concern n the coca cola company is on the responsiveness dawson and halpert,2009.
It also moved the regional chieftains closer to their local markets. The cocacola company project analysis paul mburu business summary the cocacola company nyse symbol. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. Organizational structure of coca cola company the coca cola company realizes that it needs to be able to meet the ever changing demands of its customers. Organizational structure of the cocacola company the. Creating an effective organisational structure a coca cola great britain case study the coca cola company is truly global, and its main product is recognised and consumed worldwide.
According to the companys 2015 10k annual report, it has a single class. At present, the cocacola company is managed using elements centralisation and decentralisation the times, 2005. The biggest strength of the cocacola company is that, for more than a century, cocacola has reigned as the supreme soft drink market leader. Cost structures vary between businesses, with different types of cost structures marginal costs are the costs involved when producing one more unit of a particular item. An evaluation of marketing strategies undertaken by coca cola. This is why the company pushed towards decentralization in the nineties, and even more so recently. Cocacola has more than 700,000 system employees, including. Cocacola india announces new organization structure coca.
What is the organizational culture at the cocacola. Peter, 1995 leadership structure the coca cola company has a well planned leadership structure which is an important factor that determines the viability of the company operation. It has been coined a production process in which a worker or group of workers are assigned a specialised task in order to increase efficiency siobhan tiernan, michael j. The organizational structure of coca cola company the coca cola company has a complex form of organizational culture that involves control through a vertical hierarchy. Woodruff also began to develop cocacolas international business, mainly through exports, his bestknown initiatives that is at the beginning of world war ii in response to the call of essen will general, cocacola ensure that every soldier can get a bottle of cocacola by 5 cents in anywhere around the world no matter how much it costs. Jan 19, 2017 cocacola india announces new organization structure new structure is in keeping with economic reforms that will make india a single national market gurgaon new delhi, january 19, 2017. The second organizational structure that will be compared and contrasted against the hybrid structure used at coca cola company is the matrix organizational structure burt, 2012. The organizational structure of the cocacola company kibin. In years past the coke company has had more of a centralized organizatio. Organizational culture of cocacola company analysis. The company organises and structures itself in a way that reflects that fact. Before getting into the detailed analysis of coca cola and its relationship with organizational environment, we will first get the idea of organizational theory. However, overall organizational structure of coca cola is highly focused on the wellbeing of the employees coca 2016.
However, to examine the ways in which the cocacola company has used marketing strategies to grow in the overseas. Legal structure of the business coca cola amatil limited cca is an australian owned public company that manufactures, markets, sells and distributes a portfolio of beverage and food products. The coca cola company s organizational structure has the characteristics of two models. O is at the heart of the operating system of the company. Except for key strategic decisions, the international divisions are responsible for making daytoday decisions. According to its website, the cocacola company is led by a chairman and ceo, a president and coo, and executive vicepresident and cfo, and others. However, the lack in the productivity of the employees provoked the company to adopt a post modernist perspective fellenz and martin, 2010. Before getting into the detailed analysis of cocacola and its relationship with organizational environment, we will first get the idea of organizational theory. Apr 15, 2012 symbol of cocacola coca cola used polar bears as their symbol for advertising for 70 years and nowadays ithas fund that helps saving of polar bears arctic home 10. Mar 01, 2014 cocacola is tall in terms of organizational complexity. It has various divisions in all continents around the world with presidents that control each continental division. A organizational chart showing coca cola business structure.
History has shown that the coca cola company has touched so many lives since world war ii retroplanet2008. Cocacola india announces new organization structure. It is a product of factors including product market, history, strategy, technology, styles of management, types of employees, and national culture. The introduction of coca cola company marketing essay.
The coca cola company, coca cola, business, minuman report this link download pdf. Organizational structure of the cocacola company scribd. Coke international operates similar to the companys 80s structure. The coca cola company is seemingly on top of the world. The coca cola franchise is the worlds biggest beverage industry. Cost structures vary between businesses, with different types of cost structures. Creating an effective organisational structure a cocacola. Cocacola india today announced a new organization structure in keeping with economic reforms that have the potential to convert india into a single national market. Organizational structure and organizational structure and. Legal structure of the business cocacola amatil limited cca is an australian owned public company that manufactures, markets, sells and distributes a portfolio of beverage and food products. It also says the new structure will help promote and develop key coca cola leade.
Coca cola is a wellknown company in carbonated beverage industry, the company was established by atlanta pharmacist, dr. The cocacola company 2010 this document contains the concepts of organizational theory explained with reference to the cocacola company. The organizational chart of cocacola amatil displays its 23 main executives including alison watkins, martyn roberts, peter west and chris sullivan. Analysis of the cocacola company essay 2339 words bartleby. However, the decentralised power held by the sbus and their subdivisions is often limited to the advertising and market research side of business. Previously coca cola followed a centralized organizational structure with chain of command. Over the years, the company has taken several steps so that the employees are able feel satisfied and a significant part of the organization. Cocacolas organizational structure and human resource. Pemberton in 1886, and presently, the company operates it business operations in more than 200 countries in the world coca cola history. Creating an effective organisational structure a cocacola great britain case study the cocacola company is truly global, and its main product is recognised and consumed worldwide. The management competence will be the key role in placing the company in the fore front in the market. Organizational analysis the cocacola company introduction.
Factors influencing strategic change management practices. The company will form a europe, middle east and africa emea group, consisting of the business units that currently make up the europe and the. The biggest strength of the coca cola company is that, for more than a century, coca cola has reigned as the supreme soft drink market leader. In retrospect, coca cola would seem to be doing very well in brazil. May 25, 2016 the coca cola company has announced a new streamlined international structure that it says will better align its operating units against its global bottling footprint. The cocacola companys structure is a hybrid of both mechanistic and organic models.
The cocacola company faces many problems as a result of having such a large global presence. What is the organizational culture at the cocacola company. Cocacolas economic cost structure is defined as the expenses that a company must be prepared to pay when manufacturing a product or providing a service. This structure divides the employees based on the products of the firm as well as their functions. Organizational culture of coca cola company according to needle 2004, organizational culture is a representation of collective beliefs, values and principles of members of an organization. Symbol of cocacola coca cola used polar bears as their symbol for advertising for 70 years and nowadays ithas fund that helps saving of polar bears arctic home 10. Use pdf export for high quality prints and svg export for large sharp images or embed your diagrams anywhere with the creately viewer. Swot analysis of the coca cola company in brazil a. The cocacola company was founded in 1892 and established its headquarters in atlanta. The company primarily offers sparkling beverages and still beverages.
The coca cola company s organizational structure consists of a board of directors, elected by the shareholders, that has final decisionmaking power in the running of the company. Cocacola organizational chart by elisabeth lechner on prezi. Cocacola company is one of the fastest growing multinational enterprises in nigeria. Weather an organisation be small or large the area of organisational structure and the division of labour within the organisations are extremely important and have been considered to be two of the major stepping stones to flawless. Cocacola is tall in terms of organizational complexity. The cocacola company has a complex form of organizational culture that involves control through a vertical hierarchy. The cocacola company was founded in 1886 and is headquartered in atlanta, georgia.
A century later, the cocacola company has produced over 10 billion gallons of syrup. This covers issues linked to structures, formalities and processes which are the major elements that drive change in the modern world carroll, 2006. The company produces cocacola, invented in 1886 by pharmacist john stith pemberton in atlanta, georgia. This paper performs a strategic analysis of the cocacola company, a leader in the beverage industry. In retrospect, cocacola would seem to be doing very well in brazil. The coca cola brand is globally valued and recognized. Organizational structure of the coca cola company april 26, 2020 author. The cocacola brand is globally valued and recognized. A corporate strategy includes three important organizational considerations which are.
The new structure also enables its business to be a growth engine for the cocacola. The cocacola company is an american multinational corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The top management of the company engages in formulating five year longer term plans as well as shorter term planning for the next year or so. This covers issues linked to structures, formalities and processes which are the major elements that drive change in the modern. Coca cola company is one of the fastest growing multinational enterprises in nigeria. Cost structure cocacolas economic cost structure is.
Case on the coca cola company introduction an organisation must structure themselves accordingly to the size and nature of their markets. Orgnisational theory or ot is the amalgamation of many theories and approaches to an organizational study. The company at that time followed mcgregors theory x y to devise motivational techniques for the employees. The organization is more centralized, but there have been moves to change to decentralization in order to meet the everchanging needs and demands of consumers. What is the organizational structure of the cocacola company. Organizational structure of coca cola company the cocacola company realizes that it needs to be able to meet the ever changing demands of its customers. Jan 15, 2020 the organizational chart of cocacola displays its 475 main executives including james quincey, john murphy and brian smith. Cocacola decentralized its organizational structure by reducing the staff to the half at its atlantabased headquarters. Here is an organizational analysis of the coca cola company. Pdf on feb 1, 2019, naama al tunaiji and others published coca cola strategy project. Because of this, coca cola has come up with long term objectives. New international structure for the cocacola company. Pdf organizational structure of the cocacola company. In its first year, the company sold about 9 glasses of cocacola a day.
The coca cola company is a delaware corporation with its headquarters in atlanta, meaning that its incorporated in delaware and registered as a foreign company in georgia. You can edit this organizational chart using creately diagramming tool and include in your reportpresentationwebsite. Cocacola decentralized its organizational structure by cutting half of the staff at its. The cocacola companys organizational structure has the characteristics of two models. For example, in india, decision making has been moved further down to different areas of that diverse country. The company produces coca cola, invented in 1886 by pharmacist john stith pemberton in atlanta, georgia. Organizational structure the coca cola company has made a lot of changes in the last year with the structure of their company from top management to the employees at the bottom of line in terms of power in the company. But, increasingly, fierce competition pops up and threatens the cola titan. This covers issues linked to structures, formalities and processes which are the major elements that drive change in the modern world.
Its brand power is indisputable, and its global presence is massive. Members of senior management and a number of standing committees carry out the decisions of the board of directors. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. Because of this, cocacola has come up with long term objectives.